Mountains and Valleys

Discover core values that drive your business — and your life

Use the natural highs and lows of your life to determine your individual and tribal values.

What makes life worth living? It’s time to look within.

There are 2 types of core values: individual and tribal. It’s no secret that understanding them will enable you to drive real success in your business and in your personal life.

Download the exercise to better understand your motivations and discover happiness, both individually and as part of a tribe — in just 15 minutes.

Download the Exercise:


Tony Hsieh, CEO of Zappos, shares his core values

Zappos has built an organization where their company core values support everything in their organization, from their culture, to their brand, to their strategies.

Find out what drives Tony through his personal core values, and see how complementary they are to the values Zappos embodies:

  • Participate creatively in something that requires more than just you alone to succeed; the whole is always greater than the sum of its parts.
  • Seek out tribal (level) connectedness; this is where the spiritual resides.
  • Live with passion.
  • Have vision.
  • Only when you are totally free can you be the best of yourself.
  • Fight inertia—seek meaning in every activity.
  • Meet and treat people with the philosophy of PLUR.
  • Experience matters more than things.

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